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Writer's pictureMaria Clara Alves

Automatising Management ...

Updated: Dec 16, 2019



Humans seems to be a model to automatisation!


Automating Management is indeed a revolutionary idea. It's happening.

I believe out of necessity and not out of whim. But let's think about this.


Many people are reluctant to automate management, simply because it is attributed to humans.


Is it a trap? Can it give us freedom? Will it turn us into Robots?

Is it a form of alienation?


In fact, there are those who say otherwise that every manager can and should automate their operations.


In this kind of view, the simplified explanation is:


Automation does not happen by accident.


At the outset, we all need a system, one way or another.


The Human is the foundation of any organization. Our structures are human and the human system is the one that generates all the other systems.

That is why, within each company, the human system must be the most esteemed and valued!


There are systems in place for everything: logistics, accounting, commerce, everything ... but no system that manages it all. According to this view, it seems a little stupid to leave most of our work delivered to our luck.


In the case of franchising, for example, everything seems to be automated, there are manuals created from accumulated experience, procedures, and this type of organization seems to be extremely sustainable and helpful.

It then seems worth it, given the results. According to INSEE data (the National Institute of Statistics and Economic Studies, abbreviated INSEE, national statistics bureau of France), although there is a 50% failure rate in the first 5 years for companies, and the franchise success rate is around 20%. You have to think, can't you?

So in this case we can conclude that automation protects and simplifies the system. Makes it more autonomous and optimized with guaranteed results. It seems so!


Automating means creating step by step instructions. This means that:


You protect your management with proven tools that have worked with someone before. It is the union of the complex with the simple. The combination of both is automation.


Each step and each tool has its function.

You cannot start one thing at the end. Everything has a logic and a following.


In business administration, the same thing happens, each thing in its place, one after another and at the right time. Of course this requires organization and training.


So what is automation for?


To become less dependent on our motivation. To avoid trouble and make our lives easier. That is only the beginning.


The Human problem in business, as in everything in life, is the so-called "cult of motivation".

Motivation fluctuates, is unstable and requires work. It is necessary to want. However, this weakness is part of the Human Being. Often it is not enough to make a good decision. We don't always make it.

A plan is needed, because there are always risks and we can give up for weakness or lack of motivation.


Never, but never, should we subject our management and administration to the whims of our motivation. An organization is a set of people and we are not unique and often we are and should set an example. If we do not understand this, we are like drifting shipwrecks and we will not even know where to find our relief port or shelter. This feeling passes to the organization easily and guts, hurts everything and everyone. That's why we don't all serve to be leaders. "It's for the tough, I know" (in my Book: Basic Survival Manual in The Business World).


Knowing how to manage is also justifying your salary, for example. Use the right tools, so.

With a good system, management charges you with about 10-15% of your time, which will free you for other important missions.

Automation seems to be acting consistently in this subject and is gaining ground softly. It is a reality and is already part of our lives.


(Generally speaking), in management, we make the mistake of believing that the more impressive the performance is, the better the result, but not always. The perpetuity in these things is questionable. Will it last forever? In most cases they are occasional situations and do not last, unfortunately.


Indeed, in the case of rapid and violent change, disappointment risks are being as high as its demotivation.


Ideally, it is staged management, controlling the anxiety of achieving goals and collaborating on change with your employees, step by step, measuring the risks; this is the key to an effective transition. A kind of solid and sustained work ritual. It is an effort that must be repetitive and time-limited (SMART Goals).


"The Ritual must replace Will and Frequency must be more powerful than intensity."

Automating is making your management more visible so we can evolve.


In business, we can all improve what we measure and what we see day by day.


In the simplest tasks and professions it is easier. A cook knows when he's done making a risotto, so he puts it on the table to eat. It is finished and ready to consume. The task is simply over.

However, as a Manager, your actions and results are less visible.

Now think about it!


I don't know if Automation is the solution to all our problems, but that can help us, and sooner or later Humans will always find gaps, (as long as it doesn't addict us or doesn't leave us some room for creativity). 

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